Executive Summary
Kitchino — High-End Kitchens & Furniture, Egypt
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📅
Current Month
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CURRENT MONTH MEASURES
📏
Total Measures
👤
Unique Customers
Contracted
💬
In Discussion
Cancelled
📈
Conversion Rate
🔄
Cross-Sales Rate
orders ÷ contracted customers
Monthly Measures Trend
Total measures vs contracted
Status Distribution
Overall pipeline breakdown
Designer Performance
Click a designer to view their stats
📍 Top Areas
Click any area to see its locations
📡 Lead Sources
Click any source to see areas covered
🏆 Top Performers
Highest conversion rate
⚠ Needs Attention
Below average conversion
🤖 AI Insights
Operational intelligence
Designer Performance Tiers
Composite score: 50% volume · 50% conversion rate
📅
Today's Measures
Live count
Pending Follow-up
47
↑ 5 since yesterday
🚨
Overdue (>45 days)
12
Require urgent action
🏃
Active Designers
Currently active
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Contracts Pipeline — Follow-up Status
From Contracts_Follow_up data
Contract Age Distribution
Days since contract date
📋 Contracts Follow-up List
#Customer NameOrder IDDesignerContract StatusContract DateAge (Days)Aging CategoryAction
Total Records
1,767
Filtered Results
1,767
Total Payment ↗
Click for Breakdown
Repeated Customers (Unique)
Payment Collection — Monthly
Payment collected per month
All Measures
Order CodeCustomerDesignerVisit DateMonthSourceOrder TypeAreaStatusPayment
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Active Designers
Best Conversion
Avg Conversion
Lowest Conversion
Selected Designer
Total Measures
Contracted
Discussion
Cancelled
Conv. Rate
Designer Conversion Rate Ranking
% contracted / total measures
Volume vs Conversion
Total measures per designer
Designer Performance Breakdown
RankDesignerTotal MeasuresContractedDiscussionCancelledConversion RatePerformance
Designer Performance Tiers
Composite score: Measures Volume 50% · Conversion Rate 50%
Overall Conv. Rate
Best Month Rate
Best Area Rate
Best Source Rate
Conversion Funnel
Measures → Discussion → Contract
Monthly Conversion Rate Trend
% rate per month
Conversion by Area
Top areas by contracted rate
Conversion by Order Type
Which product type converts best
Top Area
Areas Covered
Across Egypt
Best Conv. Area
Lowest Conv.
Measures Volume & Conversion Rate by Area (Top 12)
Bars = total measures (left axis)  ·  Line = conversion rate % (right axis)
Area Performance Summary
AreaTotal MeasuresContractedConversion RatePerformance Bar
Best Month (Volume)
Best Month (Conv.)
Avg Monthly
measures/month
Worst Month
Monthly Measures — Full Year Overview
Monthly measures, contracted, and discussion pipeline
Monthly Conversion Rate
% contracted per month
Month-over-Month Growth
% change in total measures
Monthly Performance Table
MonthTotal MeasuresContractedDiscussionCancelledConv. RateMoM ChangeTrend
Total Sales Orders
active orders
عقد / CONTRACT
of total
اضافات / INVOICE
of total
Need Attention
not in safe zone
✅ Safe Zone
OTO → Delivered
CRM Status Pipeline
Contract Age Distribution
Aging brackets for open contracts
Follow-up by Designer
Open contracts per designer
Follow-up Dashboard
#CustomerOrder IDDesignerContract StatusDateAge (Days)CategoryPriority
Top Source (Volume)
— measures
Best Conv. Source
— rate
Digital Sources
Insta + FB + Google
Repeat Customers
of total measures
Measures by Lead Source
Volume distribution
Conversion Rate by Source
Quality of each lead channel
Lead Source Performance Matrix
Lead SourceTotalContractedDiscussionCancelledConv. RateShare %Performance
🔮
Next Month Measures
predicted
Next Month Contracts
predicted
📈
Predicted Conversion
next month forecast
📅
6-Month Pipeline
total predicted measures
Measures Volume Forecast — 6 Month Outlook
Trend + Seasonality model · Shaded area = confidence band
Conversion Rate Forecast
Historical trend vs projected %
6-Month Breakdown
Predicted measures · contracts · confidence range
🧮
Forecast Methodology
Uses Trend + Seasonality decomposition. Historical monthly data is split into a linear growth trend and a calendar-month seasonal pattern. Future values are projected as trend × seasonal index. The shaded confidence band represents ±1.5 standard deviations of historical residuals. Accuracy decreases beyond 3 months.
All Time
Total Visits
Indiv. Projects by CRM ID
Total Customers
Unique CRM IDs
Contracted Orders
Orders with Status: تعاقد
Contracted Customers
Unique CRM IDs
Customer Conversion Rate
Contracted Customers ÷ Unique Customers
Order Conversion Rate
Contracted Orders ÷ Total Orders
Cross-Sales Ratio
Contracted Orders ÷ Contracted Customers
Latest Month
Monthly Trend
Busiest Designer This Month
Best Conversion Designer
Top Area
Top Measure Source
🔍Portal Search Designer · Area · Source
🔍
Business Health Scorecard
Executive Intelligence — Key Findings
Top Order Type
Order Types
Unique types tracked
Best CVR Type
Lowest CVR Type
Volume & Conversion Rate by Order Type
Bars = total measures · Line = conversion rate %
Order Type Distribution
Share of total measures by type
Order Types Performance Summary
Order TypeTotal MeasuresContractedIn DiscussionCancelledCVR %Performance
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KITCHINO — ANNUAL SALES MEETING  ·  Every Effort Counts. Every Success Matters.
2025
Annual Performance Review
A full-year analysis of measure visits, conversion performance, designer rankings, and geographic reach.
Total Measures
Contracts Signed
Conversion Rate
SLIDE 2 OF 9 — EXECUTIVE PERFORMANCE
2025 at a Glance
Total Measures
Contracts Signed
Conversion Rate
Measures → Contracts
Unique Customers
Active Designers
Areas Covered
Lead Sources
Cross-Sales Ratio
SLIDE 3 OF 9 — TEAM PERFORMANCE
Designer Rankings — 2025
All designers · ranked by CVR
Team avg:
Total: measures
CVR% Ranking
SLIDE 4 OF 9 — PERFORMANCE TIERS
Designer Performance Groups
Composite score: 50% volume · 50% conversion rate
SLIDE 5 OF 9 — REACH & CHANNELS
Geographic Reach & Lead Sources
📍 Top Areas by Volume
📡 Lead Sources Performance
SLIDE 6 OF 9 — ORDER TYPES
Order Types — 2025
Top Type
Types Count
Best CVR Type
Volume & CVR by Order Type
SLIDE 7 OF 9 — PARTIAL YEAR COMPARISON
2025 vs 2026 — First Half Review
Same-period comparison · Jan 1 → Jun 14, 2026 vs same window in 2025
H1 Measures
2025
2026
H1 Contracts
2025
2026
H1 Conversion
2025
2026
📅 Month-by-Month — Measures (hover for chart)
🎯 Month-by-Month — CVR% (hover for chart)
SLIDE 8 OF 9 — KEY TAKEAWAYS
2025 Highlights
What we achieved
2026 Focus Areas
SLIDE 9 OF 9 — CLOSING
شكراً للفريق المتميز 🏆
Thank You — Kitchino Team 2025
Measures
Contracts
CVR%
🥇
Star of the Year — Top Performer 2025
Conversion Rate
To the Entire Kitchino Team
Every visit, every conversation, every follow-up matters.
Your commitment transforms leads into lifelong clients — and that's what Kitchino is built on.
The numbers you achieved in 2025 are not just data — they are proof of your excellence.
🚀
The Best is Yet to Come
Let 2026 be the year we break every record — together. Every effort counts. Every success matters.
KITCHINO — HIGH-END KITCHENS & FURNITURE · EGYPT · 2025
2025 vs 2026 — Year Comparison
Side-by-side KPI comparison · January–June H1 for 2026
Monthly Measures — 2025 vs 2026
Monthly CVR % — 2025 vs 2026
Designer Performance — 2025 vs 2026